Yesterday, Rollo delved into the realm of Looks & Game with his post “Looks Count“. I highly recommend reading it if you haven’t already. More importantly, I highly recommend reading the study that he linked to, “Why is Muscularity Sexy? Tests of the Fitness Indicator Hypothesis.” It is a fascinating read, and well worth trudging through the scientific language and all that which often holds people back from reading these kinds of things.
A few takeaways from the study (nothing too huge if you read Roissy and substitute built for alpha and scrawny/fat for beta)
- How built you are can have a big impact on your sexual success. A man’s build (a part of looks) is more important than conventional game wisdom would have you think. More built men have more partners.
- Women perceive built men to be more fit for reproduction, but less reliable as stable providers, so they are more open & ready to short term mating with built men, and also often only expect short term mating from it
- Women perceive weakly built men as more reliable for long term mating, but less desirable for short term mating. They may even cuckold the wimpy dude with a built dude when ovulating because built dude’s genes are deemed more worthy
- While not pertinent to this post, but fascinating nonetheless, women may alter their short-term/long-term expectations based on their circumstances and how attractive they are (ugly chicks will subconsciously disqualify themselves from short term mating with built men because they know built men won’t commit to them, thus a trade off between genes and investment. Also, short term mating becomes a much bigger preference if she doesn’t require provisioning/investment a.k.a Modern America a.ka. why are you trying to get a girlfriend instead of playing the field?)
While these kinds of studies are never perfect, they are illuminating nonetheless. Just by looking at pictures of men with different builds, the women (college chicks, by the way) made snap judgments about all kinds of qualities about the man, such as his sexual desirability and physical dominance. Unsurprisingly, “built” scored the highest on desirability and “brawny” rated the highest for dominance. Both excellent qualities to have, even better if they are being attributed to you before you open your mouth.
Which begs the question- if you are not actively trying to get bigger, why? As the study suggests, you are granted positive default traits just by being muscular. It’s basically free. Only cost- getting to the gym 3+ times a week.
More muscle->Look better, more genetically desirable->Get faster, easier notches
As always, there is the usual caveat: Game is more important than looks. However, as Rollo points out and the study suggests, your looks can take you very far. What some aspies fail to realize is that it isn’t an either-or tradeoff. Work on your game, and your body. When you have good looks, it gets so much easier. Play every card in the deck, be the Complete Man, you dingus.
Which brings me to my next thought: Taking your good looks into effect when developing your game.
For men who have good looks, things change a bit. Much has been made on various threads and forums about the differences in one’s approach if you are good looking because the tactics need to be tweaked.
If you are a good looking dude, I want to stress one thing above anything else: Always assume attraction. Always. Because it’s there.
This is the kind of message guys like Assanova at Real Made Men try to hammer into good looking guys on a near daily basis. In posts like “It’s All Just Small Talk“, “Know That You Are Attractive” and “Losers Use Game“, his advice to good looking men all revolves around the central fact that the chick already finds you attractive (while he conflates Game with PUA in a purposefully inflammatory manner, his points are spot on). Your job is to run with it, continue to build desire in little ways, and not out-think yourself and fuck up. If you have looks, you don’t need to get very fancy with routines, neg the shit out of her, or anything like that to build attraction.
I do, however, believe that Game in the broader (non-PUA) sense is still necessary, even if you need to focus on different things as you come along. All one needs to do is look at how I was before I came across any of this stuff: Needy, unconfident, and very passive. My blessedly good genetics got me laid every now and then, but almost wholly because aggressive pursuit by the girl. I didn’t know what the fuck I was doing, and my high school/not senior year of college experience is littered with the carcasses of aborted relationships with some of the hottest chicks in the metro because I had pedestalization and neediness issues, was a nice guy, and had next to no confidence. And my early “game intro period” saw a few prospective chicks lost because I over-gamed and didn’t assume attraction.
Understanding sexual dynamics by way of Roissy and Roosh helped patch up my shit and set me along the path I was destined to take. It is necessary for all men.
One final addition: Looks encompass a lot of things, and are highly malleable for men. For men not gifted with great genetics, there are many ways to improve your looks, and the way I see it a lot of “average” looking men are only a few steps away from unlocking serious potential. Getting bigger, as already covered. Lose fat. Dressing fresh, having style- very advantageous. Good skin, good hair, and maybe a 5 o’clock shadow. Tweaking even these small things can bring huge benefits. Combine a slick outfit or suit with some other changes, and you can vault yourself to the top real quick to that point where a lot of what you need is confidence and the ability not to fuck up.


hey, great post. very well written. i don’t think i ever knew how much of a beta you used to be, even if a good looking beta. inspiring to see the transformation.
i have a lot to work on still. i go forward, and then i go back. mentally, i still don’t fully have the winner’s mindset. and i have been working on building value professionally, which is good, but i have been neglecting my body, which is stupid. i definitely need to gain more muscle.
great reminder. gonna check out rollo’s post too.
100% co-sign
I always speak about how putting on 40pounds has made the game a lot more difficult for me. The whole thing about looks mattering, it fucking matters a lot, especially how girls respond to you
case in point(just watch the short video clip)
http://thesoloist1.wordpress.com/2011/12/05/physique-matters/
anyone who doubts muscle game clearly has never seen or overheard girls in the presence of a super aesthetic muscle man. I’ve seen it before and it is honestly the highest level of game when you can blow everyone else away with your aesthetic superiority.
“Only cost- getting to the gym 3+ times a week.”
Heck – screw paying a gym. Do some damn pushups in the privacy of your own damn bedroom. *Every day*. If you have room to get dressed, then you have room to do some basic exercise.
“Looks don’t matter, but your looks do matter”
Rollo, Roissy and Roosh
Three men who have done more to help other men than any government program past or present.
I’ve always been a decent looking guy, but now that I’m fifty and have no grey hair, am in great shape because of my profession, dress well and have a general don’t give a shit attitude, when I walk into a venue that I like, I can see every female in the place looking at me like a piece of meat at the grocery store. THAT is a great feeling. You guys just wait a little bit, successful older males are chick crack now. Shit, I have to beat them off with the proverbial stick…It’s probably a good thing thing that I’ve always been a bit of an asshole.
I’m naturally slim but carry myself well. One barrier to bulking up has always been not having the stomach to eat enough, but moreso is the fact that I’m just too happy with myself as I am. Complacency is a bitch, but I act like a muscled guy despite being 12st at 6’4″. I think the biggest benefit of bulking up is mental.
“I think the biggest benefit of bulking up is mental.”. Spot on right there. I hit the gym hard about 4 times a week and I feel like shit if I don’t. I’m definitely getting stronger but don’t see much muscle gains since I have a skinny frame. Regardless, I get that swagger you only get from deadlifting 3 times your bw.
Pingback: Good looking dude game: When girls act shy | Generation Nihilism
Though lacking bulk, I clean up at beaches with my skinny man six-pack and height. Sure, loot and status can trump looks and game, but which combo is easier to get?
1-10 years: loot, status
Should have read…
“1-10 years: loot, status
Sigh… Some kind of syntax error. Physical fitness and game can be learned reasonably well in a years time, while accumulating loot and status can take many, many, years.
Also interesting is when Rollo mentions that looks are basically everything for younger women. I’m 23, and I started “Game” when I was out of shape. Predictably, I got rejected by most girls. Out of 200 or so approaches, I fucked 2 girls who were both three years older than me.
When I started seriously lifting and dieting, I noticed the positive responses I got skyrocketed. I’m easily holding female attention. It’s kind of sad how many doors you unlock when you have the bodytype that girls want. When you’re attractive, you’re playing “Game” on easy mode. All you have to do is not fuck up.
Muscularity is of huge importance not just because women find it attractive, but because it directly sets you apart from your male competition. When you’re deep squatting 360 lbs, you have an unshakeable sense of confidence in yourself because you know that you cannot be fucked with. I believe that a big chunk of “Game” is how ready you are to respond to threats of physical violence since the girls worth competing for are usually already taken by another, usually alpha, guy.
“PUA’s” discount looks because most of their clientele are unattractive losers (sorry to say) that are looking for a fast fix to their inability to get laid. Yes, Game is still important, but it’s complimentary to what you look like. In many ways, the confidence you accrue from improving your image also directly contributes to the efficacy of your Game.
More genuine confidence means you’re more comfortable, which allows you to fire off those witty, alpha quips that gets girls hot as well as hold a natural sense of aloofness that comes with the comfort of knowing you can even kick the bouncers’ asses with relative ease.
Pingback: A timely reader comment about Looks & Game | Generation Nihilism
Pingback: Thought of the Day/Forever | Generation Nihilism
any way i can read some of those realmademen posts??? seems like that site is no longer around…
Pingback: Good looking dude game: Facebook is your friend | Generation Nihilism
Pingback: Good looking dude game: Overgaming | Generation Nihilism